connected products? absolutely yes, but . . .
/TOPIC: DURING THE 2015 INTERNATIONAL DENTAL SHOW HOSTED IN COLOGNE, GERMANY. I HAD THE PRIVILEGE OF PRESENTING A SERIES OF BREAKTHROUGH INNOVATIONS BY PHILIPS SONICARE. MANY NEW GAME CHANGING INNOVATIONS INCLUDING SONICARE FOR KIDS CONNECTED TOOTHBUSH WHERE AN ENGAGING AND INTERACTIVE APP HELPS KIDS TO LEARN AND BUILD ORAL HEALTHCARE HABITS. BUT THAT IS NOT ALL, THE APP WAS DESIGNED WITH DENTAL PROFESSIONALS AND FEATURES ENGAGING AND MOTIVATIONAL GAMIFICATION TO EFFECTIVELY TEACH KIDS THE KEY BRUSHING TECHNIQUES AND HEALTHY FOOD HABITS. THIS PRODUCT CLEARLY SHOWS THAT WE CAN EXTEND CONSUMER BENEFITS BEYOND JUST BRUSHING. BY USING DIGITAL ELEMENTS, WE HELP KIDS BRUSH BETTER IN MORE ENGAGING WAY BUT ALSO FORM HABITS BEYOND BRUSHING LIKE HEALTHY EATING.
GET INSPIRED: CONNECTING YOUR PRODUCT WITHOUT BRINGING NEW BENEFITS OR ENHANCING YOUR RELATIONSHIP WITH CONSUMERS WILL NEVER WIN WITH YOUR CONSUMERS SINCE YOU ARE RUNNING THE RISK OF NOT BEING RELEVANT AND MEANINGFUL ENOUGH. THINK HARD: WHICH BENEFITS ARE YOU BRINGING WITH CONNECTIVITY BEYOND THE BENEFITS OFFERED BY NON-CONNECTED PRODUCT? ARE YOU TRULY ENHANCING THE INTERACTIONS WITH YOUR CONSUMERS? WILL YOU DEEPEN THE RELATIONSHIP WITH YOUR CONSUMERS BY INTRODUCING CONNECTIVITY?