December 26, 2015

consumer engagement just-in-time: instant feedback

December 26, 2015/ Aleksandro Grabulov

TOPIC: REAL TIME CONSUMER FEEDBACK, THE ULTIMATE DREAM FOR MARKETING IS NOW BECOMING A REALITY. KIPSU AND TALKBIN USED THESE INSIGHTS TO DELIVER A SOLUTION FOR IN-STORE FEEDBACK VIA TEXT MESSAGES, WHICH ENABLES THE STAFF TO INSTANTLY REACT AND ENGAGE WITH CUSTOMERS- AT THE RIGHT TIME.

GET INSPIRED: NOW THINK BIG, HOW CAN YOU USE THE SAME ANALOGY IN YOUR INNOVATION DEPARTMENT TO CHALLENGE YOUR CURRENT WAYS OF WORKING? HOW CAN YOU COLLECT REAL TIME DATA, DURING CO-CREATION PROCESS TO GENERATE NEW INSIGHTS OR OPTIMIZE YOUR PROTOTYPE?

Innovation Speaker // aleksandro-grabulov

Aleksandro Grabulov is leading Global Innovations and currently working as a Director of Innovation & Development at Philips USA. In his career, Aleksandro has worked across geographies from Asia, Europe and USA in various innovation roles including both corporate head offices in Amsterdam and innovation centers in Europe and USA.

Aleksandro spent many years in his career focusing on pre-development of new cross-category products, ranging from Shaving & Grooming, Kitchen Appliances, Oral Healthcare and Coffee. In his current role at Philips Oral Healthcare, Aleksandro is responsible for global End-to-End product innovation, strategic planning and long term roadmap creation. He also passionately leads the Front-End-Innovation team, responsible for breakthrough/new-to-the-world proposition creation, in addition to the Digital Innovation team focusing on disruptive Digital Trends and Connected Product Innovations.

As an entrepreneurial leader of innovation, Aleksandro embraces the changing landscape of today's industry. He takes particular interest in focusing on the Internet of Things and the radical disruption of traditional hardware thinking needed for businesses desiring to innovate in the digital space. Aleksandro thrives in the ambiguity of this industry change and sees the opportunity ahead in the booming Internet of Everything era. With many organizations struggling to adopt new ways of working, Aleksandro speaks about what it takes to play in the fast paced world of Digital innovation.

As an international speaker, Aleksandro covers the following key topics in his speeches:

WINNING THE CONSUMER OF TOMORROW

DIGITAL INNOVATION & INTERNET OF THINGS

INNOVATION ORGANIZATION FOR 21ST CENTURY

INNOVATION TOOL KIT FOR NEW DIGITAL ERA

Innovation Speaker // aleksandro-grabulov

Innovation Speaker // aleksandro-grabulov

Get Inspired

Innovation Speaker // aleksandro-grabulov

Innovation Speaker // aleksandro-grabulov