December 26, 2015

digital command center: real time insights generator

December 26, 2015/ Aleksandro Grabulov

TOPIC: PHILIPS DIGITAL COMMAND CENTER IN AMSTERDAM! REAL TIME BIG DATA ANALYSES USED TO "LISTEN" ALL ASPECTS OF WEB PRESENCE, FROM SOCIAL MEDIA TO DAILY NEWS.

GET INSPIRED: CAN YOU REPLICATE THIS SET-UP IN YOUR INNOVATION TEAM? IMAGINE BEING ABLE TO MONITOR REAL TIME USER EXPERIENCE DURING PROTOTYPE TESTING. FORGET FOCUS GROUPS, INSIGHTS ARE GENERATING IN FRONT OF YOUR EYES IN REAL TIME. HOW WILL YOU DO IT? WHICH METRICS WILL YOU MEASURE TO DRIVE FAST DECISIONS IN YOUR PRODUCT INNOVATION?

Innovation Speaker // aleksandro-grabulov

Aleksandro Grabulov is leading Global Innovations and currently working as a Director of Innovation & Development at Philips USA. In his career, Aleksandro has worked across geographies from Asia, Europe and USA in various innovation roles including both corporate head offices in Amsterdam and innovation centers in Europe and USA.

Aleksandro spent many years in his career focusing on pre-development of new cross-category products, ranging from Shaving & Grooming, Kitchen Appliances, Oral Healthcare and Coffee. In his current role at Philips Oral Healthcare, Aleksandro is responsible for global End-to-End product innovation, strategic planning and long term roadmap creation. He also passionately leads the Front-End-Innovation team, responsible for breakthrough/new-to-the-world proposition creation, in addition to the Digital Innovation team focusing on disruptive Digital Trends and Connected Product Innovations.

As an entrepreneurial leader of innovation, Aleksandro embraces the changing landscape of today's industry. He takes particular interest in focusing on the Internet of Things and the radical disruption of traditional hardware thinking needed for businesses desiring to innovate in the digital space. Aleksandro thrives in the ambiguity of this industry change and sees the opportunity ahead in the booming Internet of Everything era. With many organizations struggling to adopt new ways of working, Aleksandro speaks about what it takes to play in the fast paced world of Digital innovation.

As an international speaker, Aleksandro covers the following key topics in his speeches:

WINNING THE CONSUMER OF TOMORROW

DIGITAL INNOVATION & INTERNET OF THINGS

INNOVATION ORGANIZATION FOR 21ST CENTURY

INNOVATION TOOL KIT FOR NEW DIGITAL ERA

Innovation Speaker // aleksandro-grabulov

Innovation Speaker // aleksandro-grabulov

Get Inspired

Innovation Speaker // aleksandro-grabulov

Innovation Speaker // aleksandro-grabulov