from technology platforms to locally relevant insights
/TOPIC: DURING MY PRESENTATION AT BEI 2014 IN LAS VEGAS, I'VE DISCUSSED A NEED TO ADOPT YOUR INNOVATION PROCESS TO COMPETE ON THE GLOBAL SCALE, BUT STILL BE ABLE TO ADDRESS LOCALLY RELEVANT INSIGHTS THAT RAPIDLY CHANGE.FOR EXAMPLE CONSUMER BEHAVIORS AND HABITS IN COOKING CAN CHANGE EVERY 250 MILES. BEING A GLOBAL GIANT IN CONSUMER DOMESTIC PRODUCTS INDUSTRY BUT STILL AGILE AS AN ORGANIZATION, IS A BALANCE THAT WILL DEFINE WINNERS IN THE NEAR FUTURE.
GET INSPIRED: CAN YOU THINK ABOUT TWO TECHNOLOGY PLATFORMS THAT WILL ENABLE YOU TO QUICKLY MODIFY YOUR PRODUCTS FOR DIFFERENT LOCAL INSIGHTS IN A VERY AGILE AND COST EFFECTIVE WAY?